Privacy Policy for Guvae

Last Updated: February 21, 2026

GUVAE operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). GUVAE is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details.
• Account information including your username, password, security questions, preferences, and settings.
• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
• Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor, and Improve the Services: We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, fulfill your orders, remember your preferences, send notifications, process purchases, returns, exchanges or other transactions, create, maintain, and otherwise manage your account, arrange for shipping, and create a customized shopping experience.
• Marketing and Advertising: We use your personal information for marketing and promotional purposes, including sending marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your cart and other activity on the Services.
• Security and Fraud Prevention: We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our services.
• Communicating with You: We use your personal information to provide you with customer support, respond to you, and maintain our business relationship with you.
• Legal Reasons: We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other legal proceedings.

Cookies & Tracking Technologies

We use cookies and tracking technologies, including Facebook Pixel, to collect information about your interactions with our Services. These technologies help us improve our website’s performance, personalize your experience, and show you relevant ads. You can manage your cookie preferences through your browser settings.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors, and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites.
• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including subpoenas, search warrants, etc.), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to improve the Services for you. Information you submit will be shared with Shopify and third parties that may be located in countries other than your own. Shopify is responsible for the processing of your personal information, including responding to your requests to exercise your rights over the use of your personal information.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with us, review their privacy and security policies. We are not responsible for the privacy practices of such sites.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, you may contact us to request its deletion.

Security and Retention of Your Information

We use industry-standard security measures to protect your personal information from unauthorized access, alteration, or destruction. However, we cannot guarantee "perfect security" and recommend that you avoid using insecure channels for sensitive information.

Your Rights and Choices

Depending on where you live, you may have rights such as:

• Right to Access your personal information.
• Right to Delete your personal information.
• Right to Correct inaccurate personal information.
• Right to Portability and request that we transfer your information to a third party.

You can exercise your rights by contacting us or using the options provided on the Services.

Complaints

If you have complaints regarding the processing of your personal information, please contact us. Depending on where you live, you may have the right to appeal our decision or lodge your complaint with your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside your country of residence. We ensure proper protections, including using the European Commission's Standard Contractual Clauses or equivalent contracts.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this website, and the "Last updated" date will be updated accordingly.

Contact

For questions or to exercise your rights, please contact us at:
Email: contact@guvae.com
Address: Casablanca, MA